Who we are
Built for the food & retail world, powered by fintech and real insights.
pasar.ai is a fintech-enabled, industry-driven solution tailored for the food, beverage, hospitality, retail, and FMCG sectors. Designed with Halal principles in mind, it offers peace of mind and operational excellence.
By centralizing supply chain, finance, and cost management into a single digital platform, pasar.ai empowers businesses with smarter decision-making, real-time visibility, and access to trusted vendors and financial partners.
All this—wrapped in a seamless, paperless system—delivers a future-ready ecosystem for growth and sustainability.
By industry for industry!
Our leadership team are industry professionals and veterans, having worked and led in the:
- Hospitality
- Property
- Retail
- Warehouse & Trading
- FMCG Industries
Vision & Mission
At the heart of pasar.ai as an industry solution are the following essential elements.
The platform is driven by experts for businesses, to ensure the best value optimisation for all stakeholders in the Halal hospitality space.
Supporting halal principles
Our processes, policies and collaboration ensure adherence to Halal regulatory practices and procedures, and provide assurance to our stakeholders that all transacted goods retain the requisite Halal certification so that they can deliver the best to their clientele.
Fintech enabled
Empowering financial connectivity and smooth processes is at the core of pasar.ai's mission. Enabling businesses to grow form this is our vision. Knowing that Fintech is clearly at the future of business is what adds extra prominence to our platform.
Process innovators
We innovate on, and digitalise processes, to enable businesses to achieve sustainable growth. Going digital also contributes to sustainable environmental goals; less printing, less paper, less energy wastage.
Committed to collaboration
Communication is the most effective tool to successful implementation. We provide best-practice industry counsel to help our stakeholders embrace opportunity, and remain flexible to their needs.
Industry experts
Our leadership team are industry professionals, having worked and led in the hospitality, property, warehouse & trading, retail and FMCG industries. This critical understanding provides valuable insights into the real problems faced by stakeholders and in ensuring our platform meets the contemporary needs of stakeholders.
Certification
Our commitment to quality and compliance.
Certified. Trusted. Recognized.
At pasar.ai, we understand the importance of trust — especially when it comes to data protection, security, and platform integrity. To uphold the highest standards, pasar.ai’s founding company has undergone strict due diligence to become a certified member of the AWS Partner Network (APN).
The AWS Partner Network is a global community of technology leaders who meet rigorous benchmarks in security, ethics, and technical excellence. As an AWS Partner, pasar.ai benefits from direct access to AWS tools, training, and expert support — allowing us to deliver more secure, scalable, and reliable solutions to our clients and partners.
This certification reflects our ongoing commitment to building a trusted, future-ready platform for all stakeholders — from small businesses to large enterprises.